Being business oriented doesn’t always mean that one should be focused on profit over person. Every product every created was indirectly created for the benefit of human life. Dog food may be for dogs specifically, but it isn’t the dogs who buy the dog food. It’s the humans who ultimately make the decisions, and buy the product. Catering to the needs of people is more than just providing a service, its providing an experience. The goal is for that experience to be a positive and memorable one.
Like the example given in the text, providing a service to farmers is great, but providing an integrated ongoing experience is even better.
Being empathetic is a vital element in making everything work together for the goal of the company. Putting yourself in the shoes of those you’re trying to reach.
In most cases, the company wants the product to adapt and grow as the person and culture around us grows. Being static can only stay relevant for a short amount of time. With the “braided” design model, Design, Strategy and Technology all coexist in the same arena to create an innovative product for the consumer to purchase and apply to their lives. There is always a problem to be solved and with these three elements working together via a service, that problem can begin to start resolving itself.
Let’s not forget the rapid nature of the industry. Competitors are going to come up with products that are going to provide the same service as you so being aware that the market is growing and changing faster and faster. Adjusting deadlines, creating a team off high quality people who can carry out deadlines with quality work is important to stay in the game.
As a part of this industry, I myself will likely be put in the front-line of those working in the Ideation phase of a project. Rapid prototyping and continuous outflow of new ways in creating products seen on the market today.
Kilian, Jennifer. “Building a design-driven culture”, McKensey & Company, September 2015, http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/building-a-design-driven-culture Accessed on May 1, 2017