> Did you think their concern was relevant and for social good?
Like This Box was a project case study on raising awareness in Uptown Charlotte, North Carolina. The way in which the community was impacted was through a series of branding elements, personal stories from the homeless themselves, as well as a call to action. The Audience was everyone in the neighborhood but focused on officials and potential supporters to the cause.
You are here Toledo (YAH) was a unique project that involved a lot of people from the community and surrounding areas near Toledo to give the people a stronger connection with their city and give tourists a great way to learn more about the place they are visiting.
> What role do you think Design Systems Thinking play in developing and executing the project?
This was a project that this student had to get in the center of the issue. There wasn’t a way to work around this and research the content they needed without getting their hands into the mix. Interviewing homeless, being a genuine person and having a conversation brought the quote book element to life. Without that, the faces of those people don’t have a voice. Creating a book like this required a broad perspective and a lot of time working and talking with the homeless community. It’s a very personal assignment, which I can imagine became so much more than an assignment.
The problem Toledo had was the disconnect people had with the city. There are many cool things that people don’t know that would give them a sense of community that this creative project would start to remedy.
> What role do you think Human Centered Design playing developing and executing the project?
This project was completely about human centered design. While the client was McCree’s Place and Supportive Housing Communities, the clients were essentially just a middle man for the real focal point. Bringing in these prototypes of the quote book and the mailer among other things gave the designer feedback to move forward in a direction they needed to finalize and implement the deliverables on a wide scale.
The process that Toledo had to go through was building a model of important aspects about the city known for its glass industry, and implement various artist created circles all around the city. Ideation would have involved the process of selecting from all the different portfolios to select the chosen artists to assist in this piece.
> What unique and interesting ways did the designers approach the challenge/need?
The billboard was a statistic that wasn’t necessarily static, but it was a base line for the entire project. The real interest was sparked when the clients distributed the designer’s quote book to all the local businesses around the area, giving a voice to the faces people pass by every day on their way to work. It made these people real people. That is truly amazing.
The Idea that these dots acted as a way finding game that gives history and context to the surrounding area is such a neat idea. It’s very interactive in that sense. It engages people.
> How is are the tools of design being used for social activism?
The call to action for this campaign was a mailer that gives people and businesses a chance to make a difference. The call to action is at the top of the page saying, “You are invited…” This mailer gives a mission statement, goals, highlights and at the very end shares the different ways to get involved and on a mailing list for future details.
> Overall comments and feedback about the case study, the application/media and design strategy as part of the project.
Both projects really provoke something in the community that get the message across well. Both in a sense are interactive. Like the Box is very much an emotional engaging piece that sparks a call of people. The AIGA Toledo project is one large call to action. It’s a physically interactive world that gives rewards to those who learn more about Toledo. They’re both such unique and innovative projects. They solved the problem through that creative process by finding solutions from a very personal, inclusive way.
Gallagher & Associates. “Case Study: Like This Box”, AIGA l the professional association for design, 2013, http://www.aiga.org/case-study-like-this-box, Accessed on April 7, 2017
Stucker, Jenn. “Case Study: You Are Here Toledo”, AIGA l the Professional association for design, March 07, 2013, http://www.aiga.org/case-study-you-are-here-toledo Accessed on April 7,2017